Why Should We Work with Big Frey?

Promotional Products for College Students

There’s no doubt that college students adore “swag,” and offering free branded promotional products is a proven way to ensure your organization is top of mind among potential job applicants. To recruit the best candidates on campus and stand out from competitors, however, corporate recruiters need to understand which types of swag best appeal to the current crop of college students. This is especially crucial as our freshest graduating class is part of Generation Z, which has demonstrated starkly different values compared to their Millennial big siblings. Today’s graduate prefers free products that align with their values. Our comprehensive study examines the impact of branded promotional products on affinity and loyalty and explores the role swag has at every stage of a student’s journey from consideration to application to offer acceptance and loyalty.

Because of their progressive values, digital fluency, desire for personalization and entrepreneurial aspirations, the Gen Z consumer has a very different profile than the Millennial college graduate from just several years ago, and that means their product preferences are different, too. These differing values can be game changers when marketing to recent graduates. Swag that is ethically sourced will have more meaning to this generation than to an older consumer; products oriented towards digital products, as our study will demonstrate, also carry greater value as smartphones are at the center of a Gen Z’s universe. Ultimately, “swag with a purpose” will carry more weight than it might have to any previous generation.

Choosing products that resonate with Gen Z is critical. As generational studies indicate, today’s graduates expect to be able to use technology to change the world for the better. Products that portray a mission beyond just profit appeal to them as well. Burdened with debt and other world issues that were not as pervasive in previous generations, usefulness appeals to their sense of thrift and their practical values. Big Frey Promotional Products’ purchase trends align with these generational shifts, and “swag with a purpose”--reusable, practical, digital, environmentally friendly -- continues to pay the highest dividends for our clients.

For further details contact us to receive our 6-Step ON-CAMPUS BRAND BUILDING System.

Augmenting your Brand Building Efforts in Talent Acquisition

Challenge: As a Talent Acquisition specialist, you are encouraged to work with your marketing departments "swag" vendor. The product ideas are subpar, the service is fair, and the cost is astronomical. Perhaps this scenario exists at your organization, in one form or another.

Solution: Partner with an organization that understands the nuances of talent Acquisition, which indeed incorporates marketing, but is also sensitive to the needs of the recruiting team, candidates, and talent acquisition events.

Big Frey Promotional Products is such a partner. Having worked in the Talent Acquisition space for over 20 years, Big Frey has built a platform unlike any promotional product provider in the industry.

Big Frey goes to market in a strategic manner, positioning your talent acquisition team to focus on recruiting, and not have to worry about "what" is going to be shared with candidates, nor the logistical management. We look at the phases of your recruiting process:

• Career Fairs
• Information Sessions
• Presentations
• Offers
• Accepts
• Building rapport with key academic groups and personnel (on campus)
• Summer Internships

Big Frey uses data to drive ideation. Focus Groups, key stakeholder interviews, qualitative and quantitative studies all enhance Big Frey's ability to take the "gut" out of the ideation process. The data tells us exactly what your brand should be handing out to recruits.

Big Frey leverages superior logistical management to create unique, impactful campaigns. SAY YES, Exam Suvival Kit, Campus Ambassador Program, Career Center Centric (C3 program) - we communicate, on your behalf, with the candidates & key personnel on campus. We "touch" them directly, without any need to directly involve Talent Acquisition.

Big Frey has been in the promotional space for over 20 years, which means our supply chain is deep & global in nature, which drives discounts for our clients. We have worked lean since our inception, limiting our internal cost structure - all to the financial benefit of our client partners.

Big Frey has the technological savviness to source globally, offset maverick spend, and drive the use of sanctioned goods for our clients. This process assures adherence to brand guidelines, further driving savings for our clients. For Talent Acquisition, this means a recruiting strategy is followed by business units, correctly and consistently. Big Frey continues to develop technological resources, paving the way to a global platform where we can deliver the same goods to any country within 7-10 business days.

Big Frey is a leader in the brand building niche for Talent Acquisition because we provide unique visibility for our client's brand, corralled with the unique requirements of the talent acquisition team. Big Frey manages the logistics, and takes into account the travel, event, and on-campus challenges of the recruiting team.

Big Frey allows for the Talent Acquisition team to focus on talent acquisition.

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