Why Should We Work with Big Frey?
Promotional Products for College Students
There’s no doubt that college students adore “swag,” and offering free branded promotional products is a proven way to ensure your organization is top of mind among potential job applicants. To recruit the best candidates on campus and stand out from competitors, however, corporate recruiters need to understand which types of swag best appeal to the current crop of college students. This is especially crucial as our freshest graduating class is part of Generation Z, which has demonstrated starkly different values compared to their Millennial big siblings. Today’s graduate prefers free products that align with their values. Our comprehensive study examines the impact of branded promotional products on affinity and loyalty and explores the role swag has at every stage of a student’s journey from consideration to application to offer acceptance and loyalty.
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